Abstract:
Consumers and businesses alike expected to benefit from information-bearing capability of new bar code format. High Capacity Color Barcode technology, developed within Microsoft Research, assists in identifying commercial audiovisual works such as motion pictures and video games. By scanning the multicolor bar code with a webcam or suitable cell phone camera, consumers can obtain information such as ratings identification, promotions and pricing. Barcodes including embedded security features and space saving interleaved text also. The new multicolor bar code is expected to start appearing on DVD media toward the end of 2007. Isan-IA also said several of its registration agencies will use the innovative technology to help their customers derive more accountability and value from their media asset libraries. Software to be made available from Microsoft and Isan-IA will interpret the bar codes and will be integrated with Web services to enable these interactions. The International Standard Audiovisual Number International Agency licensed the bar code and will make it available to other organizations, starting with
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